P2.2
0A




❶ Cologne
/Germany BASED

Interactive Art & Creative Director







S ︎ . ︎


THE DIME TRAP

            The Dime Trap is T.I's tenth album. For this special occasion he invited his fans to explore the highly detailed 3d artwork from the album cover and discover stories that shaped him throughout his life.

FWA sotm
FWA sotd
FWA mob
Awwwards
Awwwards mob
Awwwards mob of the week
ADCN digital design (silver)

Role:
Interactive Art &
Creative Direction

︎ at Shcc
︎ Web GL
︎ Deferred Shading
︎ Mobile first experience















JIMMY
NEL
SON

︎
Role:
Interactive Art Direction

︎ at Shcc
︎ Web GL
︎ Jimmynelson.com















THE
NEW BMW 3 SERIES

            To introduce the new BMW 3 series design, we built an interactive brochure focusing on its driving sensations. User first discovers the car and moves around it in a 3d environment. Guided by surrounding sounds, he discovers hidden hotspots and content.

His journey ultimately ends on a platform where he’ll find more details about all the new BMW 3 features.
Role:
Art Direction

︎ at Shcc
︎ Web GL
︎ Editorial content















FELIX
THE
CAT

            To celebrate their latest collection “Felix the Cat”, teams from Scotch & Soda asked us to create “something cool” with their recently acquired vintage Felix imagery.

We designed an in store mini game, for their Amsterdam flagship store, aiming to entertain customers in the waiting line. Displayed on large screens behind the storefront window, the experience invites passengers to play, using their smartphone as a controller.
Role:
Design Lead
Art Direction

    (w/ Lieselot Verheye)

IIlustration

    (w/ Raphael Ferraz)

Motion

︎ at Shcc
︎ Connected mobile game















POR
SCHE
MA
CAN

            Cramer-Krasselt Chicago asked us to pitch in for the production of the latest Porsche Macan release campaign. Concept was fairly simple. Make the new Macan Fun, Sporty and Ready to go.

It all revolved around three word plays where the Porsche would drift around the word and settle in front, partially hiding it. The letters that were left visible would reveal a new meaning.

The campaign counts several OOH touchpoints, and a Facebook AR filter as its centerpiece. Deadline was tight.
Role:
Design lead
Art Direction

︎ at Shcc
︎ Facebook Spark AR
︎ Facebook Canvas
︎ Instagram polls
︎ OOH Billboard
︎ 3d Film
︎ Pitch