P2.2
0A




❶ Cologne
/Germany BASED

Interactive Art & Creative Director







S ︎ . ︎


THE
DIME
TRAP

            The Dime Trap is T.I's tenth album. For this special occasion he invited his fans to explore the highly detailed 3d artwork from the album cover and discover stories that shaped him throughout his life.

FWA sotm
FWA sotd
FWA mob
Awwwards
Awwwards mob
Awwwards mob of the week
ADCN digital design (silver)

Role:
Interactive Art &
Creative Direction

︎ at Shcc
︎ Web GL
︎ Deferred Shading
︎ Mobile first experience






















JIMMY
NEL
SON

︎
Role:
Interactive Art Direction

︎ at Shcc
︎ Web GL
︎ Jimmynelson.com






















THE
NEW
BMW 3
SERIES

            To introduce the new BMW 3 series design, we built an interactive brochure focusing on its driving sensations. User first discovers the car in a 3d environment and moves around it. Guided by surrounding sounds, he discovers hidden hotspots and extra content.

His journey eventually ends on a platform where he’ll find out more details about all the new BMW 3 features.
Role:
Art Direction

︎ at Shcc
︎ Web GL
︎ Editorial content






















FELIX
THE
CAT

            To celebrate their
latest collection , teams from Scotch & Soda asked us to create “something cool” with their recently acquired vintage Felix imagery.

We designed an in store mini game, for their Amsterdam flagship store, aiming to entertain customers in the waiting line. Displayed on large screens behind the storefront window, the experience invites passengers to play, using their smartphone as a controller.
Role:
Design Lead
Art Direction

    (w/ Lieselot Verheye)

IIlustration

    (w/ Raphael Ferraz)

Motion

︎ at Shcc
︎ Connected mobile game






















PORS
CHE
MA
CAN

            Cramer-Krasselt Chicago asked us to pitch in for the production of the latest Porsche Macan release campaign. Concept was fairly simple. Make the new Macan Fun, Sporty and Ready to go.

It all revolved around three word plays where the Porsche would drift around the word and settle in front, partially hiding it. The letters that were left visible would reveal a new meaning.

The campaign counts several OOH touchpoints, and a Facebook AR filter as its centerpiece. Deadline was tight.
Role:
Design lead
Art Direction

︎ at Shcc
︎ Facebook Spark AR
︎ Facebook Canvas
︎ Instagram polls
︎ OOH Billboard
︎ 3d Film
︎ Pitch