Esprit collaborated with Pentagram on a brand refresh aimed at refocusing on its core values.
The refresh centered around three creative pillars: Joyful, Authentic, and Effortless. Denkwerk was responsible for translating these values into Esprit’s online shops.

Role:

Design Direction
UI/UX

Motion Prototyping

︎ at Denkwerk
︎︎︎ E-Commerce
︎︎︎ Design System
︎︎︎ Salesforce

︎︎︎ Coremedia