Cramer-Krasselt Chicago asked us to pitch in for the production of the latest Porsche Macan release campaign. Concept was fairly simple. Make the new Macan Fun, Sporty and Ready to go. It all revolved around three word plays where the Porsche drifts around the word and settles in front, partially hiding it. The letters that are left visible reveal a new meaning.
The campaign counts several OOH touchpoints, and a Facebook AR filter as its centerpiece. Deadline was tight.
The campaign counts several OOH touchpoints, and a Facebook AR filter as its centerpiece. Deadline was tight.
Role:
UX
3D Direction
Design
︎ at Shcc
UX
3D Direction
Design
︎ at Shcc
Augmented Reality.
︎︎︎ Facebook Spark AR
︎︎︎ OOH Billboard
︎︎︎ 3d Film Direction
︎︎︎ Pitch
︎︎︎ Facebook Spark AR
︎︎︎ OOH Billboard
︎︎︎ 3d Film Direction
︎︎︎ Pitch
